Cohesive, well thought out, professional-looking branding can set you apart from other photographers.
The first step in creating a brand is brainstorming! In the image to the right, you can see my process for creating my brand identity. Pinterest is a great too in finding different ideas and sparking creativity. I created a mood board of different things that I wanted to incorporate into my branding. I also used some of my favorite images that I have taken to inspire my brand colors. Making sketches of logos, creating a mood board, and reflecting on the message you want to convey to potential clients are all essential in the first steps of branding.
When I first started doing photography, I had no idea what my brand identity was. As I grew and learned more about my style and preferences, I also realized that having good branding was vital to being successful in this field. So, I created a style guide to keep myself consistent in everything I was doing! My brand style guide includes my brand colors, logo variations, fonts, and a few mock-ups to really showcase the brand and the feeling I wanted to create when clients are deciding on working with me. Because of my background in design and logo creation, I decided to do everything myself. However, if you do not have much experience in branding, I think hiring a professional to execute your vision is a great idea.